Retail 28 -TREND & THEORY is a boutique fashion agency specializing in brand consulting, market positioning, education and training services. Our services allow us freedom, encourage creative thinking, and build lasting relationships. Our values are excellence, appreciation for beauty, friendliness, simplicity, and well being.

Davide Lettieri who created the agency has worked as a Buyer and Fashion Director both in Berlin and in Montreal. While at the Corner Berlin he worked with designer labels including Saint Laurent, Margiela, and Valentino and managed VIP clients. He later freelanced at the Haider Ackermann, Raf Simons, & Nina Ricci Showrooms in Paris. Today, he divides his time between Montreal and Florence; consulting fashion brands across the globe & teaching at Polimoda in Italy, where he leads student projects in Business of Fashion and the Fashion Retail Management Masters in collaboration with Gucci.

Research & Consulting

Specialized consumer behaviour & trend research. Creating positioning strategies for start-ups and re-positioning strategies for established brands. Fashion collection edits & merchandising solutions. Image and identity.

Lectures & Speaking Events

Retail Trends, Consumer Behaviour, Luxury Retail Management, Developing Talent & Team Synergy, The Great Characters of Italian Fashion, Sports Fashion.

Coaching & Career Growth

Designed to support ambitious individuals seeking career development and guidance in the luxury fashion industry, with Certificate of Participation upon completion.

Books & Case Studies

Retail 28 will soon release a series of books related to luxury retail.

Case studies on demand.

Career Coaching & Private Education

Certificates upon completion

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Dress Code & Image Solutions

We work with organization leaders and get to know the daily activities of their teams in order to create solutions for contemporary dress code policies that fit the organization’s culture, elevate brand image, and suit their industry. We also manage the roll out of the change including the dress code print and digital manuals and presentations for a seamless transition and employee engagement with the change..

 

Photo by Alex De Brabant

 

Davide Lettieri is known for his dynamic and supportive teaching at Polimoda in Florence and for his career as a Luxury and High End Fashion Buyer and later on as Fashion Director and Opinion Leader. He studied at Concordia University in Montreal where he graduated with distinction in commerce, and where he also achieved a certificate in The Fundamentals of Journalism. During his years as an undergrad he studied languages in Florence, Italy and in Salamanca, Spain. He is currently earning a Graduate Diploma in Leadership at McGill University.

 

  • "Innovative, Inspiring and Challenging. Davide has always encouraged me to be curious about what is happening around us and taught me the importance of never being caught unprepared."

    Paola Lavanzini

    Akris- Jr. Manager Marketing Project

  • "I feel very grateful to have crossed paths with Davide in an educational capacity. He's not only an expert in his field and forthcoming with his knowledge and experience but also empowers his students to find confidence within themselves and to always be curious. He's a true master!"

    Marlo Hayden-Luck

    WGSN Analyst

    Polimoda International Fashion Business Masters 2022 Graduate

  • "His knowledge, experience and positive mindset have helped me hone my skills and make important career decisions which have taken me one step closer to my dreams!"

    Kavya Pradhan

    Polimoda Fashion Retail Management Masters Graduate 2021

TREND & THEORY

TREND & THEORY

What I’m Reading Now

The Master, The Long Run and Beautiful Game of Roger Federer
Christopher Clarey